Social recruiting. It sounds good, it’s ‘buzzy’ – but what does it really mean? More importantly, how can someone new to social media recruiting get started? This is a broad topic; as social recruiting is complex thing with many layers. Over time with, we’ll dissect the layers through a variety of posts covering topics like social referrals, Facebook company pages, employment branding, and sourcing – but today we’re going to focus on using Twitter as a recruiting tool. Specifically, we’ll be sharing tips on how to create, launch, and grow a corporate recruiting Twitter account.

These are some steps I recommend you take (or at least consider) when launching a social recruiting effort on Twitter. This isn’t designed to be an exact blueprint as every company and culture is different so you should personalize these suggestions for your organization. To that point, understand from the outset that you should…